Base URL: –
Source: –
Medium: –
Campaign: –
Term: –
Content: –
Recent Campaign URLs
We do not store any data. Recent URLs are stored in your browser’s local storage.
UTM Parameters Reference
| Parameter | Required | Example | Description |
|---|---|---|---|
Campaign Sourceutm_source
|
Required | google |
Identifies the source of your traffic (search engine, newsletter, social platform, etc.) |
Campaign Mediumutm_medium
|
Required | cpc |
Identifies the marketing medium (cpc, email, social, display, etc.) |
Campaign Nameutm_campaign
|
Required | spring_sale |
Identifies the specific campaign, promotion, or product being advertised |
Campaign Termutm_term
|
Optional | running+shoes |
Identifies paid search keywords for pay-per-click campaigns |
Campaign Contentutm_content
|
Optional | banner_ad |
Used to differentiate similar content or links within the same campaign (A/B testing) |
Common Examples:
- Google Ads: source=google, medium=cpc
- Facebook Ads: source=facebook, medium=social
- Email Newsletter: source=newsletter, medium=email
- Instagram Post: source=instagram, medium=social
The URL Builder Tool website serves as your main platform for creating clear, effective, and trackable URLs for your campaigns. Efficient data handling and communication remain essential for today’s digital world. The knowledge of proper URL construction serves as a powerful advantage for all developers, marketers, and tech enthusiasts who want to succeed in their online activities.
What is URL Building?
URL building is the process of adding parameters (like UTM codes) to a standard URL. This allows you to track the performance of your marketing campaigns in analytics platforms like Google Analytics. When a user clicks on the link, these parameters are sent back to your analytics tool, giving you clear insights into where your traffic is coming from and how it’s performing. Our URL Builder Tool automates this process, including the necessary encoding of special characters.
Why Use a URL Builder?
- Campaign Tracking: Add parameters to your URLs to track the effectiveness of your marketing campaigns and measure ROI.
- Clarity and Consistency: Create standardized, error-free URLs across different marketing channels for reliable data collection.
- Data Integrity: Proper building and encoding ensure that the data you send via URLs maintains its integrity and is interpreted correctly on the receiving end.
- Browser Compatibility: The correct encoding of URL parameters ensures that all browser and server systems handle your links without data transmission problems.
How to Use the URL Builder Tool
The URL Builder Tool offers users an easy method to work with. The following simple guidelines will help you effectively build trackable URLs:
Step-by-Step Instructions
- Visit the Tool: Go to our website, URL Builder Tool.
- Enter Your Base URL: Input the main website address you want the user to land on (e.g.,
https://www.yourwebsite.com/products). - Add Your Campaign Parameters: Fill in the fields for your tracking parameters, such as Campaign Source, Campaign Medium, and Campaign Name.
- Press the Submit Button: After filling in the data, click the “Build URL” button to start the process.
- View Your Results: The final, generated URL will appear instantly in the output section. You can retrieve the complete URL from this location for easy copying and use in your campaigns.
Example of URL Building
You want to track clicks from a specific Google Ads campaign for a summer sale.
- Base URL:
https://www.example.com/ - Campaign Source:
google - Campaign Medium:
cpc - Campaign Name:
summer sale - Using the Tool: Insert the base URL and parameters into the input fields of our URL Builder Tool. Click on the “Build URL” button.
- Generated URL Output:
https://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=summer%20sale
This output is ready for use in your ad campaign, and the space in “summer sale” is automatically encoded.
UTM Parameters Reference
Here are the standard UTM parameters and how to use them to track your campaigns effectively.
| UTM Parameter | Meaning & Purpose | Example |
|---|---|---|
| utm_source | (Required) Identifies the source of your traffic, like a search engine, newsletter name, or other referral. | google, facebook, newsletter_sept |
| utm_medium | (Required) Identifies the marketing medium, such as email or cost-per-click (cpc). | cpc, email, social_media |
| utm_campaign | (Required) Identifies a specific product promotion or strategic campaign. | summer_sale, q4_promo, new_product |
| utm_term | (Optional) Used for paid search to note the keywords for this ad. | running_shoes, url_builder_tool |
| utm_content | (Optional) Used for A/B testing and content-targeted ads. Differentiates ads or links that point to the same URL. | logolink, textlink, video_ad_version_b |
Tips for Using Our Tool Effectively
- Verify the Base URL: Double-check that your original base URL is correctly formatted before building the final URL.
- Use Consistent Naming: For better tracking, use consistent, lowercase names for your campaign parameters (e.g., always use
facebook, notFacebookorFB). - Test Your Final URL: Always test the generated URL in a browser to ensure it directs to the correct page and functions as expected.
- Use HTTPS: When possible, use HTTPS URLs to ensure data is transmitted securely.
The Benefits of Using the URL Builder Tool
- Simplicity: The tool is user-friendly, making it easy for anyone to build trackable URLs without deep technical knowledge.
- Speed: Instant results allow you to save time, especially important when creating multiple campaign links.
- Accessibility: As a web-based tool, you can access it from any device with an internet connection—no downloads or installations are required.
- Privacy: We do not store or log any personal information or URLs built through our tool, ensuring your data remains confidential.
- Free of Charge: Our URL Builder Tool is completely free to use, making it accessible for everyone.
Frequently Asked Questions (FAQs)
What are UTM Parameters and Why are They Necessary?
UTM parameters are short text codes that you add to a URL to help track the performance of marketing campaigns. They are necessary for telling analytics platforms where your traffic is coming from and how different campaigns are performing.
Does the URL Builder Change the Original URL?
The tool takes your original base URL and adds the campaign parameters to it. The base URL itself remains unchanged, but a new, longer, trackable URL is generated.
Do I Need to Manually Encode Special Characters in My Parameters?
No! Our URL Builder Tool automatically handles the encoding of special characters, spaces, and other symbols, converting them into the appropriate formats for a valid URL.
Is There a Limit to the Length of the URL I Can Build?
While there may be practical limitations based on web server configurations, our tool allows you to build URLs of significant length. However, very long URLs may encounter issues with certain web browsers or services.
How Do I Use the Generated URL?
Simply copy the full URL from the output and use it as the destination link in your advertisements, social media posts, email newsletters, or any other marketing materials.