The full website URL (without UTM parameters)
Where the traffic is coming from (referrer: google, citygo, newsletter4)
Marketing medium (cpc, banner, email)
Product, promo code, or slogan (spring_sale)
Identify the paid keywords
Use to differentiate ads

Base URL: –

Source: –

Medium: –

Campaign: –

Term: –

Content: –

Recent Campaign URLs

We do not store any data. Recent URLs are stored in your browser’s local storage.

UTM Parameters Reference
Parameter Required Example Description
Campaign Source
utm_source 		Required google Identifies the source of your traffic (search engine, newsletter, social platform, etc.)
Campaign Medium
utm_medium 		Required cpc Identifies the marketing medium (cpc, email, social, display, etc.)
Campaign Name
utm_campaign 		Required spring_sale Identifies the specific campaign, promotion, or product being advertised
Campaign Term
utm_term 		Optional running+shoes Identifies paid search keywords for pay-per-click campaigns
Campaign Content
utm_content 		Optional banner_ad Used to differentiate similar content or links within the same campaign (A/B testing)
Common Examples:
  • Google Ads: source=google, medium=cpc
  • Facebook Ads: source=facebook, medium=social
  • Email Newsletter: source=newsletter, medium=email
  • Instagram Post: source=instagram, medium=social
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